Laser Cutting Website Design by Web Zappa

Laser Cutting WebsiteWeb Zappa were hired to create to design a laser cutting website on behalf of client, Richards Sheet Metal Ltd

Adrian Richards at Richards Sheet Metal Ltd wanted a website to promote their laser cutting capabilities. Apart from their logo which they wanted incorporating We were given a pretty much blank canvas to work with.

Richards Sheet Metal also wanted their website optimised for the search engine results and wanted ranking on the first page of google for 10+ keywords which was paid on a monthly budget.

The site was built in WordPress using a customized “Focus” child theme on the Genesis framework from StudioPress.

The header was designed with their logo incorporated and contact details to fit with the niche website.

The site is fully on-page optimized for the keywords agreed with the client.

Click here to visit this Web Zappa Website Design.

Burnley Builders Mobile Website

Burnley Builders Mobile WebsiteWeb Zappa were hired to create a mobile niche site on behalf of the client, A & B Barker Building Contractors.

The mobile site was to accompany the main Burnley Builders Website

As the background of the main site was fairly plain (deliberately) we felt that the mobile site needed to have some form of background or it would look plain on a mobile device. We chose to use a faded brick background in order to make the text stand out sufficiently.

The site is fully on-page optimized for the keywords agreed with the client.

Burnley Builders Website Design

Burnley Builders WebsiteWeb Zappa were hired to create a builders website on behalf of client, A & B Barker Building Contractors.

We were given a pretty much blank canvas to work with with no specific criteria set by the client but on a limited budget.

The site was built in WordPress using a customized “Enterprise” child theme on the Genesis framework from StudioPress.

The header is a split header using a logo area on the left and utilising a widget area on the right. The right widget has rollover images to signpost the “Free Quote” and “Enquiries” buttons.

As the company has no specific branding we did not create a logo thus allowing for a branding image to be created at a later date.

The site is fully on-page optimized for the keywords agreed with the client.

An accompanying mobile site was also designed.

Click here to visit A & B Barker Building Contractors Website Design.

Getting Your Ass Kicked By Google’s Penguin?

Burnley SEO CompanyGoogle released a new algorithm update on 24th April. Initially it was called the “Webspam” or “Over Optimisation” update and was tasked with penalising sites that had been “overly optimised”. The update has since been named “Penguin“, perhaps in honour of the Panda update which started last year and has been updated several times since then.

Sidenote: the most recent Google update was 19th April, so if your sites lost traffic, it would be important to find out exactly when you lost the traffic to see if it was a Panda or Penguin update.

So, what did Penguin do, exactly?

Well, from what I can work out, having spent quite a few hours reading what others have written and also investigating my own sites, it seems that…

Penguin targetted websites that were overly-optimised for
specific phrases, both in their backlinks and content.

Whereas Panda (Google’s last update) looked at websites as a whole, and either penalised the whole site, or left it untouched, Penguin has come from the other direction and focussed on specific keyword phrases. Initially there were suggestions that Exact Match Domains (EMD’s) had been targetted, but it now seems that webmasters who were using EMD’s were also likely to be optimising both on-page content and link building around that EMD keyphrase. Indeed, the mere fact of having an EMD means that links that were URLs would contain the EMD keywords. So, even though it wasn’t EMDs specifically that were the problem, the fact that EMD’s contain keywords pre-disposed websites built on EMDs to the risk of over-optimisation. When you then consider that having an EMD meant you probably wanted to rank highly for that keyword phrase and were therefore more likely to be doing the keyword phrase over-optimisation which Penguin was targetted at, you can see why it looked like EMD’s were the target.

What I Did On My Penguin-Hit Sites

Several of my sites using EMD’s were hit by the Penguin update. Having taken a close look at them, I saw that I had links from some of my most powerful websites, using the same anchor text as the domain name. My guess is that this was the trigger for the penalty, so I’ve edited the anchor text to be similar, but no longer identical, to the domain name.

Jerry West from SEO Revolution speculated that the content of a website could also help trigger the Penguin penalty. Although, he also listed uneven anchor text distribution, low quality links, internal duplicate content, duplicate title tags, slow site speed and a high number of internal 404 errors.

My guess is that having a high percentage of links containing the same anchor text, especially if it matches an EMD keyphrase, is the most important criteria in getting a Penguin penalty, but it can’t hurt to take a look at the content of the website and “detune” it if it looks to be overly-optimised for a keyword phrase, particularly if that keyword phrase is the same as the EMD. If you have anything else “wrong” with your site, such as slow site speed and poor quality content, it can only help if you get those things fixed.

Google cannot directly penalise EMD websites because an EMD is a strong relevancy signal for any specific keyword. However, based on a combination of overly-optimised links and bad content or site errors, Google have now shown that they are willing to hit such sites with a Penguin!

Blog Network Deindexing

One of the things people seem to have discounted with this Penguin update is that if you built any links from the blog networks, those will not be counting towards your ranking anymore. When the blog networks were deindexed, there was a huge outcry from people whose blogs were deindexed. Presumably, the loss of “credit” from any links built using blog networks will happen at some stage, and that may already be playing a role in any ranking falls. We simply don’t know if the effect of the deindexing of the blog networks has played out yet on sites which are still indexed, but lost links from the deindexed blogs.

Just for completeness, Google is offering a form for people who think their website was hit unfairly by the Penguin. Personally, I wouldn’t use it, but would try to understand the Penguin update and solve any problems myself. But, if you think you genuinely did nothing wrong and got smashed by the Penguin, this form is your place to let Google know.

What do you think? Was your website smashed by a Penguin, or did you escape a penalty? Let me know… I’ll leave comments open for a few days…

Shaws Builders Website Design by Web Zappa

Shaws Builders Website ColneWeb Zappa were hired to create to design a website on behalf of client, Shaws Builders Ltd

Robert Shaw at Shaws Builders Ltd wanted a website to show off his portfolio of work. Apart from that We were given a pretty much blank canvas to work with with no specific criteria set by the client but on a limited budget.

The site was built in WordPress using a customized “Focus” child theme on the Genesis framework from StudioPress.

The header was designed with construction plans and contact details to fit with the niche website.

The site is fully on-page optimized for the keywords agreed with the client.

Click here to visit this Shaws Builders Website Design.

Electrician Contractors Website Design by Web Zappa

ABC Electrical WebsiteWeb Zappa were hired to create a electrician contractors website on behalf of client, ABC Electrical Contractors.

We were given a pretty much blank canvas to work with other than the colours and the fact that he wanted sign post images on the home page design.

The site was built in WordPress using a customized “Sleek” child theme on the Genesis framework from StudioPress.

The header is a split header was designed with the clients contact details big, bold and easy to find.

The site is fully on-page optimized for the keywords agreed with the client.

Click here to visit this Web Zappa Website Design.

T&F Steel Design Website Design by Web Zappa

T&F Steel Designs LtdWeb Zappa were hired to create to redesign website on behalf of client, T&F Steel Design Ltd

Martin Daniels at T&F Steel Designs Ltd wasn’t happy with his old website at all and asked us to transfer all the content over from the old website onto a completely new design. They also asked for us to make the portfolio gallery of all their previous work.

The site was built in WordPress using a customized “Avalon” by simple themes

The header was designed to look like a steel plate with screws to fit with the niche website.

The site is fully on-page optimized for the keywords agreed with the client.

Click here to visit this Web Zappa Website Design.

WebZappa Business Card

Branding Service | WebZappa Business Card image

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Branding Service | WebZappa Business Card images

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Web Zappa needed a business card that was simple but effective.  Craig (the boss) wanted a double sided business card to the exact specifications stipulated by a fulfillment company he uses. Craig also wanted a QR code displayed on the rear of the business card so that mobile phones could quickly navigate to his site. Not using QR codes yet? Check out our recent article on QR codes and their uses.